Developed and executed multi-platform social media strategies aligned with brand goals, audience growth, and engagement targets.

Created, edited, and optimized short-form and long-form content across Instagram, TikTok, Facebook, YouTube, and LinkedIn.

Managed end-to-end content calendars, including campaign planning, scheduling, publishing, and cross-functional coordination.

Crafted and refined brand voice guidelines to ensure cohesive messaging and storytelling across all digital platforms.

Produced performance-driven paid social campaigns, including audience targeting, creative testing, and ad optimization.

Led community management efforts by engaging with audiences, responding to comments and DMs, and fostering brand loyalty.

Coordinated UGC sourcing and creator partnerships, overseeing content approvals, asset management, and campaign deliverables.

Analyzed social media metrics and audience insights to identify trends, improve content performance, and inform future strategy.

Social Media Management: Oversee all social media accounts, developing and executing comprehensive content and communication strategies.

Content Creation: Produce high-quality photography, videography, graphics, and written content, including blog posts and newsletters.

Ad Campaigns, Budget Management & Analytics: Plan, execute, and optimize paid social media campaigns while managing budgets, analyzing performance metrics, and refining strategies to maximize ROI.

Brand Development: Led the creation of a new brand (Zoë’s Skincare), making key decisions on name, colors, target demographic, branding, and social media launch.

Strategic Growth: Utilize data-driven insights to enhance engagement, increase following, and improve overall brand performance.

Content Strategy & Scheduling: Developed and managed content calendars, planning and publishing posts across all company social media platforms.

Influencer Partnerships: Coordinated influencer collaborations and executed social campaigns to enhance brand reach and engagement.

Analytics & Reporting: Monitored account performance daily and delivered quarterly presentations on insights, engagement metrics, and campaign effectiveness.

Client & Team Collaboration: Worked cross-functionally with internal teams and external clients to align social media strategies with business goals.

Content Creation & Editing: Wrote long-form features, profiles, short news blurbs, and other creative content, ensuring alignment with brand voice, mission, and editorial guidelines.

Editorial Collaboration & Strategy: Assisted in theme development for upcoming issues, working cross-functionally with teams to organize and execute both print and online content.

Mentorship, Social Media & Coordination: Mentored junior writers, providing feedback and copy-editing, while managing weekly social media posts and ensuring seamless content rollout across platforms.

Blog Writing & Audience Engagement: Wrote a high-traffic weekly blog with a large alumni following, reaching tens of thousands of readers and earning a feature in The Oregon Stater Magazine.

Marketing & Social Media Strategy: Crafted targeted marketing ads, developed content calendars, and coordinated post-print and online materials to boost engagement and effectively support social media campaigns, ensuring consistent brand messaging across platforms.

Editorial Research & Project Management: Pitched, researched, and wrote feature articles on trending topics while managing editorial timelines and deliverables to ensure timely completion and high-quality content.

Cross-Department Collaboration: Worked closely with the photography and design teams to ensure the timely acquisition of feature photos and graphics, coordinating with them to align visual content with the editorial vision for each story.

Breaking News Reporting & Story Development: Pitched, researched, and compiled breaking news stories, delivering timely and relevant content for publication.

Source Interviews & Story Development: Conducted in-depth interviews with professional sources and pursued a diverse range of stories, ensuring comprehensive coverage of relevant and engaging topics.