Social Media & Digital Marketing
Scaling Success
I’ve successfully launched and scaled multiple accounts from the ground up, driving organic growth and leveraging paid ads to generate tens of thousands of views on Reels, thousands of likes, and sustained community engagement through comments, DMs, and lead generation.
Content-Driven Growth
I began Micro Batch Services, originally launched as SRMD White Label, with the goal of offering high-quality, customizable skincare solutions to small businesses. Starting from scratch, I grew the brand's Instagram following from 0 to over 4,000 in just six months. This growth was achieved through a combination of organic strategies, paid ads, and targeted content creation, all tailored to build an engaged and loyal community. Around eight months in, I led a rebranding effort to refresh the company’s identity, aligning the brand with its evolving mission and market positioning.
As the sole creator and manager of all content, I developed high-quality visuals, Reels, and messaging to connect with the audience. I also took full ownership of the budget, running and optimizing all ad campaigns to ensure maximum reach and ROI. The results speak for themselves: consistent engagement, lead generation, and increased brand recognition within a competitive market.
Reels I Captured, Edited & Promoted
Each of these Reels was fully produced by me—from content capture and editing to running and optimizing the ad budgets to maximize reach and engagement.
Each Reel is built around trending audio or format to stay relevant, boost visibility, and play into what the algorithm favors.
I focus on UGC-style Reels that feel natural and engaging, using real moments and simple visuals that connect with the audience.
From planning and filming to editing and ad strategy, I create reels with intention—designed to convert views into engagement and leads.
From planning and filming to editing and ad strategy, I create Reels with intention—designed to convert views into engagement and leads.
From Concept, To Creation, To Sales
I was handed a single product and tasked with building an entire brand from the ground up. From identifying the target demographic and naming the brand (yes they named it after me and no that was not my idea) to designing the bottle, developing the visual identity, and launching the social media presence—I led every step of the process. I created 100% of the content, managed the posting strategy, and ran paid campaigns, ultimately turning a blank slate into a product that not only had a distinct brand voice but also consistent sales and an engaged community.
Logo Development
I started by crafting a logo that felt fresh, memorable, and aligned with the brand’s tone—simple, playful, and modern.
Color Palette
The color palette was carefully chosen to reflect a feminine, approachable energy—designed with young women in mind, balancing softness with a bold, confident feel that would resonate on social and in person.
Packaging Design
From label layout to typography, I designed the packaging to be eye-catching, clear, and aligned with the brand’s identity and audience.
Bottle Selection
I sourced and selected the bottle based on usability, aesthetic appeal, and what would resonate with our ideal customer.
Social Media Launch
I created all social content from scratch, building a consistent brand voice and visual style while growing an authentic online community.
Generating Sales
Through organic and paid strategies, I turned visibility into conversions—generating sales and engagement with no external team or agency.
Growth, engagement, and visibility are some of the most powerful drivers of community building, brand recognition, and conversion.
My approach goes beyond simply promoting a brand, product, or campaign. I focus on translating messaging into platform-native storytelling — leveraging trends, tone, and audience behavior to create content that feels relatable, engaging, and culturally relevant. The goal is to bring viewers closer to the brand through content that informs, connects, and converts.
I have found that growth is built through consistency, clearly defined content pillars, and messaging that sparks viewer curiosity, builds loyalty, and creates an ongoing relationship between the audience and the brand.
When content feels both intentional and relatable, audiences are more likely to engage, return, and convert into long-term community members.